Master Life Science Email Marketing
In the competitive world of biotech and life sciences, it’s not enough to have great products — you need to reach the scientists who need them most. That’s where Email Marketing 101 from Biotech Networks University comes in.
This practical, self-paced online course teaches life science marketers how to create high-performing email campaigns that drive real results — from brand awareness to lead generation to measurable ROI.
Drawing from Biotech Networks’ experience sending 3.4 million emails per year to an audience of 65,000+ life science professionals, this course reveals what truly works when communicating with scientists. Instructor Mary Canady, PhD, shares proven strategies developed through two decades of marketing for biotech companies, life science tools and software providers, and pre-clinical CROs.
You’ll Learn How To:
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Define your objectives – Align every campaign with your company’s sales funnel, from top-of-funnel education to bottom-of-funnel conversions.
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Build e-marketing infrastructure – Learn how to strategically choose software and 3rd party e-mail marketing providers and to build high quality in-house contact lists.
- Leverage templates and guides to streamline your processes — Use BNU’s Email Strategy & Tactics Template and Getting Started Guide to jump start your e-mail marketing program.
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Create persuasive scientific content – Discover how to transform technical product information into compelling, benefit-driven storytelling that resonates with researchers.
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Optimize open and clickthrough rates – Learn how to reach skeptical life scientists and persuade them to engage with proven strategies and tactics.
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Measure success with confidence – Understand open rates, clickthroughs, conversions, and ROI — and use analytics to refine your approach every time.
Why Take This Course?
Unlike generic marketing tutorials, Email Marketing 101 was built by life science marketers, for life science marketers. You’ll learn how to avoid common pitfalls, learn what works to convert scientist contacts into customers, and gain tools that make your next campaign smarter, faster, and more effective.
Whether you’re part of a startup launching its first product or a global company optimizing automation and segmentation, this course will help you communicate value, drive engagement, and nurture trust with the scientific community.
Enroll Now
Join life science marketing professionals improving their marketing ROI through better communication with scientists.
🎓 Course: Email Marketing 101
💡 Duration: Self-paced with 1 hour video, templates, and real-world examples
Materials Included:
📎 Email Strategy & Tactics Template 📎 Getting Started Checklist 📎 Glossary of Terms
📧 Start learning more at: biotechnetworks.org/university
