Biotech Networks 2026 Media Kit — Custom Marketing Services

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Biotech Networks and our sister life science marketing consultancy Comprendia have worked with more than 250 biotech companies over 18 years to catalyze their growth. See table below to learn how these two organizations work together to develop custom marketing capabilities that will help you meet your goals. Fill out this short form to get started.

Comprendia/Biotech Networks Synergies

AreaItem
Marketing StrategiesMarket ResearchDesign/ analysisSurveys/reach
Ideal Customer Profile/ICP
Understanding of scientistsUser Data
Competitive Analyses
Industry ExperienceSurveys/reach
Public RelationsMessaging, ContactsReach
Marketing TacticsTactical planning15+ yrs’ ExperienceMedia kit/events
Demand generation
Marketing + scientist knowledgeReach, engagement
Lead generationContent marketing experienceReach, infrastructure
Events75+ events plannedReach, reputation
Digital marketingContent, web, SEO, SEM, social media experienceOmnichannel capabilities

We’ll guide you through the process with intuitive forms that will gather your needs and provide the strategic plans, materials and templates you need to meet your goals. Leveraging our expertise and our extensive reach is a winning combination to reach your objectives, whether you’re a startup or a multinational corporation. Fill out the form at the bottom of this page to get started.

Custom Marketing Services

ServiceDetailsKey BenefitsDeliverables
Marketing Plan or Go To Market PlanProvides detailed documents describing recommended strategies and tactics for a defined product line and time period. Based on your input, we will survey and perform market research, evaluate the competitive landscape, review company resources, establish metrics, and work with you to create a plan to reach your goals.
  • Align marketing efforts to support company goals
  • Refine and communicate your company's positioning
  • Save money by planning and maximizing media opportunities
  • Determine ROI of marketing efforts
  • Ideal Customer Profile (ICP)/Persona development
  • Competitive analysis
  • Baseline metrics
  • Strategic plan
  • Positioning, messaging, and voice
  • Tactical schedule
  • Budget
  • Forecasting and ROI
Market ResearchDevelopment and implementation of life science market research highly targeted to your company’s objectives. Receive specific, actionable results and insights that go far beyond a published survey by leveraging Comprendia’s expertise and extensive life science networks.
  • Determine the needs and habits of your specific customer segment
  • Define actionable results for business-critical questions
  • Gauge interest and find the current and potential market size for your products and services
  • Get feedback and new product ideas
  • Engage customers and get new leads
  • Development of survey questions designed to efficiently and unequivocally determine your strategy and tactics
  • Implementation of phone or online surveys (as deemed appropriate)
  • Expert analysis of results with strategic and tactical guidance for next steps
  • Presentation and summary of survey results
  • Full survey and respondent data
Demand/Lead GenerationWhether you need to increase brand awareness/generate demand or obtain high quality leads, our expertise and reach can help you to reach your goals.
  • Save time by leveraging our extensive and segmented network of 180K life science professionals
  • Utilize our web infrastructure to distribute and test key content quickly.
  • Develop winning campaigns based on our experience building brand awareness and generating leads
  • Generate omni/multichannel exposure for your assets without having to build a following.
  • Structured forms and templates that guide you through the process of developing a high-performing campaign
  • (Optional) help creating written and graphics content
  • Promotion of your content with flexible, tiered level pricing
  • Hosting of landing page, form and content
  • Analytics report with segmented leads with full contact information
WebinarsBiotech Networks Webinars will help you get the word out about your products and services, establish thought leadership, or improve your employer branding. We've been hosting webinars, workshops and other virtual events for more than 10 years, and we have many platforms and options to ensure that your objectives are met. See our webinar page for more details.
  • Reach all, or targeted subsets of Biotech Networks' 180K subscribers and followers
  • Receive guidance on presentation content and delivery that will help you meet your goals
  • Experience a hassle-free implementation of your webinar through expert event production
  • Obtain the webinar video recording for your own use
  • Hybrid lunch-and-learn/webinar events possible
  • Access all leads from the webinar presentation

  • Full set up of webinar event, including registration form (client provides all graphics and text unless requested otherwise)
  • Promotion of webinar to all or a subset of Biotech Networks' 180K subscribers and followers
  • Webinar rehearsal with expert guidance on optimizing event (pre-recorded video available)
  • All webinar registrants/attendees with email addresses and interests
Custom EventsYou provide the event speakers/content as needed, and we will take care of the venue, audiovisual services, catering, promotion to the Biotech Networks subscribers and followers, attendee registration, and the remaining logistical details needed to host a successful event.
  • Target and reach life scientists in any of Biotech Networks' 12 US hubsLeverage Biotech Networks' experience planning 75+ life science events
  • Focus on the objectives and scientific content of your event, not details about venues, rentals, audiovisual, catering...

  • Promotion of event to regional life scientists in one of 12 Biotech Networks' US hubs
  • Full set up of event online, including registration form (client provides all graphics and text unless requested otherwise)
  • Coordination of venue, rentals, audiovisual, catering and registration/nametags
  • All registrants/attendees with email addresses and interests
  • If requested, video recording of your event
Press Release/Public Relations (PR)Whether you need a sustained life science public relations campaign or a single life science press release, Comprendia's expertise and network will ensure that your biotech company's news receives maximum exposure.
  • Better exposure for news items by employing a defined strategy, refining content, and using targeted distribution
  • More opportunities for earned media through Comprendia's network and established relationships
  • Continued success of your public relations campaign through metrics and follow up
  • Strategic plan, including positioning, messaging, scheduling, and targeted publications
  • Writing and/or editing of press release copy
  • Search engine optimization ensuring better coverage
  • Submission of press release and handling of associated contacts
  • Promotion to global life science network, including key media contacts
  • Post-distribution status reports
  • Follow up with life science editors and reporters.
Writing/ContentLife science content is more important than ever for attracting customers and engaging them through their purchasing journey. From compelling, search engine optimized (SEO) web content designed to convert leads, to riveting brochure copy, we've got you covered with scientific writing from Ph.D.-level professionals.
  • Obtain professional scientific content quickly, allowing your staff to concentrate on other marketing activities
  • Improve SEO with more regular, keyword-optimized web content
  • Augment lead generation and engagement with relevant, thoughtful scientific writing related to your products
  • Provide internal resources and education for team members
  • Per project or per hour content creation
  • Management of editorial review process and infrastructure
  • If needed, keyword analysis and utilization for SEO
  • If needed, content plan providing guidelines for theme and messaging
Marketing TrainingLife science marketers have many demands and responsibilities, and keeping up with the latest science and marketing strategies and tactics can be very difficult. Let us help you learn from our 15+ years' life science marketing experience so you can focus more on meeting your goals and less on researching and testing new applications and methodologies.
  • Get access to recommended strategies and tactics from experts with 15+ years' life science marketing experience
  • Save time by obtaining shortcuts and templates for key documents such as plans, specifications, and policies
  • Align and motivate your marketing team to implement successful marketing campaigns.
  • In person or web-based training customized to your company's needs
  • Summary report, presentation and related template files
  • Video recording of the training session

MEDIA KIT MENU
OVERVIEWEMAIL MARKETING WEBSITE ADVERTISINGSOCIAL MEDIAEVENTS CUSTOM MARKETING BIOBRAND LABS