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Website Advertising: Global to Hyperlocal
Biotech Networks 13 websites (12 hubs + Biotech Networks main website) offer a unique opportunity to get both global and hyperlocal exposure for your product, news, or jobs. With 60K monthly page views across the US, you can improve your demand generation/branding or announce news, events, and product launches. We’ll provide guidance on which placements are best to meet your objectives, and detailed statistics during your campaign so you can optimize your results.
Banner Ads: Banner advertisements are great for branding or events and give you the flexibility to reach any subset or all of our website visitors with one message with impression and clickthrough metrics provided. Because of the highly targeted nature of our websites and the high engagement of our viewers, you’ll receive higher than average clickthrough rates on your banner advertisements.
💡Pro Tip: See this BioBrand Labs Notebook newsletter edition (“The Petri Dish” section) to target Biotech Networks’ websites in your Google Adwords.
New! Vignette Ads: We’re now offering popup ads that will be served to all visitors to one or more websites per month, offering you the ability to reach up to 60K users a month!
Featured News & Jobs: Biotech Networks publishes an average of 200 news items and job postings per day from our sophisticated content engine, making us the leading provider of information for life science professionals. Ensure that your news, events or jobs reach them and stand out from your competition by posting them as a featured item on all or a subset of our websites. Your item will be on the top of the website’s front page for a month, emailed every week via our newsletter and BN Briefs, and shared to corresponding social media channels. See the Biotech Networks News Services page for more details.
| Item | Description and Materials Needed | Tier 1 Price* | Tier 2 Price* | Tier 3 Price* | Content Creation |
|---|---|---|---|---|---|
| NEW! Vignette Popup Ad | 30-day popup ad served to all website visitors; jpg, gif, html5, javascript formats accepted. Specifications: 400-600 px width, 200-400 px height. | $875 | $675 | $475 | $150 |
| Top Banner Advertisement: top right, all pages, non-exclusive (3 maximum), per month | 30-day full width of header minus logo; jpg, gif, html5, javascript formats accepted. Specifications: 600-750 px width, 100-250 px height. | $675 | $475 | $275 | $250 |
| Top Sidebar Square Advertisement, all pages, non-exclusive per month (3 maximum), per month | 30-day full width of sidebar; jpg, gif, html5, javascript formats accepted. Specifications: 300 W X 300 H. | $475 | $275 | $175 | $250 |
| Sidebar Lower or bottom square ad, all pages, non-exclusive (3 maximum), per month | 30-day full width of sidebar; jpg, gif, html5, javascript formats accepted. Specifications: 300 W X 300 H. | $325 | $175 | $175 | $250 |
| Bottom banner (3 maximum), per month | 30-day width of page/post; jpg, gif, html5, javascript formats accepted. 600-750 px width, 100-250 px height. | $375 | $275 | $175 | $250 |
| News Item | Posting of company press release on website and social media. Specifications: link or press release text. | $175 | $175 | $75 | $375 |
| Featured News Item | Posting of company press release on website and social media. Specifications: link or press release text. | $475 | $275 | $175 | $375 |
| Featured job posting | 30-day full job description linked to website or contact email, highlighted as ‘featured job’ on website on sidebar & first page. Emailed to weekly subscribers for 30 days and shared via LinkedIn and Twitter. Submit text, word document, link or fill out form. | $100 | $50 (Except SDBN, Price is $100) | $50 | NA |
| Job banner (3 maximum) | 30-day banner between highly visible job page, will repeat on all pages; jpg, gif, html5, javascript formats accepted. Specifications: Specifications: 400-600 px width, 75-150 px height. | $375 | $275 | $175 | $150 |
| *All prices are subject to change without notice. | |||||
NEW! Local Lab Leader Packages
Put your company in the spotlight with our Local Lab Leader advertising packages. Target key biotech hub(s) with regional web ads, emails, and social
media promotions. Gain visibility, connect with top life science professionals, and establish your brand as a leader in top biotech communities. Get detailed statistics tailored to help you understand the unique characteristics of the region. Choose from the packages below or create your own, bundle discounts have been or will be applied. Pair a Local Lab Leader Package with a sponsored or custom event to improve your lead generation and return on investment. See options below and fill out the form at biotechnetworks.org/lableader to get started
Local Lab Leader Packages
| Time Period | Dedicated E-blasts | DAILY Emails | Weekly Briefs Emails | Website Banner | Website Vignette | Social Media | Tier 2 Price* | Tier 3 Price* |
|---|---|---|---|---|---|---|---|---|
| Quarterly | 3 | 90 (Tier 2 only) | 12 | 3 months | 3 months | 9 | $6,983 | $4,568 |
| Monthly | 1 | 30 (Tier 2 only) | 4 | 1 month | 1 month | 3 | $2,827 | $1,958 |
| *See main media kit page for Tier definitions and bulk discounts which have been applied. | ||||||||
MEDIA KIT MENU |
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| OVERVIEW | EMAIL MARKETING | WEBSITE ADVERTISING | SOCIAL MEDIA | EVENTS | CUSTOM MARKETING | BIOBRAND LABS |
